Creative Lab L is based on a laboratory between art, design and product. The goal is to confuse established knowledge and discover the other side of what is already known.
Together with 2M2 Art Direction Co., we created a product to celebrate the new year. A gold brick was made with the word Bullshit.
After bidding farewell to 2020 when the COVID-19 epidemic spreads globally. Finally, 2021 is here, which is called the Year of the Ox in China. The Ox is a symbol of "abundant grains", and the Year of the Ox is a year that symbolizes good wishes.
The Bullshit letters are recessed on the inside of the gold brick, and a small hole is hidden inside the T: it can be used as an incense stick. Incense is used in China not only to commemorate deceased mortals, but also to worship gods.
Bullshit gold brick, it is like a joke on the past, but also a hope and expectation for the future.
Design, concept : L&2M2
Date: July 2021
Status: Completed
Location: China (CN)
Photography: Meat Mountain